Posted by Nevé Home Fragrance on

Sustainability is so important to us at Nevé, and although we’re far from perfect - we’re fully committed to ensuring we operate in an environmentally friendly way across the business.

Our Charity of Choice initiative started the day Nevé was born through a belief that philanthropy can start small and scale, and a passion to support the incredible natural surroundings that inspired the brand for years to come. 

We also like to help support others who share our ethos, which is why we have chosen to support Trees That Count - a conservation charity set up to bring together businesses, community, and everyday Kiwis, with the vision of helping to plant millions of native trees across the country.

Kea in a tree

We originally planned to change charities annually (with previous charities including Kākāpō Recovery and Sustainable Coastlines), but have been supporting Trees That Count for around 18 months now. We love seeing who our trees get matched to and who’s planting them on our behalf (we always select to plant in Canterbury). 

Trees That Count are doing great things. In just 7 short years they’ve supported over 1000 planting projects across New Zealand, with over 42 MILLION native trees planted. Over the next 50 years, these native trees have the potential to remove between 7M tonnes to 9.7M tonnes of carbon dioxide from the atmosphere!

Planting native trees is one of the most powerful ways to combat climate change, protect our beautiful landscapes, waterways and forests for future generations - and we’d like to thank you for your help.

Backing out native trees

In 2022 Nevé donated $1 from every sale to Trees That Count, and with your support - resulted in 66 native trees being planted! 

So thank you once again. We couldn’t have done it without you.

With so many worthwhile charities that support a cleaner and greener New Zealand, we’d love your help to decide who we could support next, so comment with ideas below!

If you’re interested in finding out more about how you can support Trees That Count, please visit  

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