Posted by Ashleigh Muir on

We wanted to share a little sneak peek into what happens behind the scenes of launching a new product at Nevé. 

The day of the photoshoot is easily one of the most exciting (next to launch day - of course), and on this occasion we were fortunate enough to have the use of an incredible residence, stunning new electric car, and beautiful handbags to help showcase our new Car Diffusers.

Car Diffuser

After giving Lola her morning pats, Tessa is out the door and off to Archibalds to collect the stunning new luxury Audi E-tron. An absolute dream to drive, we loved the smooth acceleration, panoramic glass sunroof and buttery-soft valcona leather upholstery. 

Meanwhile, Ashleigh swings past Bakermans to collect the other key pieces for the shoot - coffee and almond croissants to fuel the day.

Car Diffuser and Bag

Tessa and Ashleigh arrive at their location for the day. A beautiful Fendalton residence, complete with Porte Cochere - the perfect place to park the Audi E-tron. Admiring the elegant property, the coffee and croissants were quickly devoured while reviewing the shoot-list and admiring the gorgeous collection of handbags, on loan to us from Purse Strings.

Our super talented photographer, Petra arrives. After some more collective adoration over the location, car and handbags, Tessa changes into modelling-mode, we position the Audi in the Porte Cochere and get down to business.

Petra worked her magic behind the camera, while Tessa modelled - slipping in and out of the drivers seat no less than around 100 times. Ashleigh assisted with holding the diffuser for the perfect soft light, and took some iPhone footage for our social channels.

Car Diffuser

That's a wrap! We huddle around Petra's iPad and marvel over the collection of incredible images Petra captured. We discuss going thirds on a luxury home of our own, and chat some more before tidying up and sadly returning the Audi E-tron back to the team at Archibalds.

Sleek and sophisticated, our reusable Car Diffusers offer a stylishly sustainable way to take your favourite fragrance with you - wherever the road may lead.

Designed to enhance every journey, the diffuser clips easily onto your car’s air vent - with one simple twist controlling the intensity of the fragrance, releasing a subtle scent with the airflow through your car. No headaches or overpowering fragrances here!

Car Diffuser

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